Level 5 Diploma in Marketing Media and Advertising Quiz Exam

To determine the most appropriate marketing research methodology for a new product launch, we need to consider the objectives of the research, the target audience, and the type of data required. In this scenario, the company aims to understand consumer preferences and behaviors regarding a new health drink. The best approach would be to use a combination of qualitative and quantitative research methods. Qualitative methods, such as focus groups or in-depth interviews, can provide insights into consumer attitudes and motivations. Quantitative methods, like surveys, can quantify these insights and provide statistical data on consumer preferences. Therefore, the most suitable methodology would be a mixed-methods approach, which combines both qualitative and quantitative research to gain a comprehensive understanding of the market.

To determine the effectiveness of integrating sales promotions with an overall marketing strategy, we can analyze a hypothetical scenario where a company launches a new product. The company allocates 20% of its marketing budget to sales promotions, which results in a 15% increase in sales during the promotion period. The overall marketing strategy, which includes advertising, public relations, and digital marketing, is expected to yield a 10% increase in sales. To find the total expected increase in sales, we can calculate the weighted impact of both strategies. Let’s assume the total sales before the promotion is $100,000. The sales increase from the promotion would be: Sales increase from promotion = 20% of $100,000 = $20,000 (15% increase) Sales increase from overall marketing strategy = 10% of $100,000 = $10,000 Total expected increase in sales = $20,000 + $10,000 = $30,000 Thus, the integration of sales promotions with the overall marketing strategy results in a total expected increase of $30,000.

To understand the impact of technology on marketing practices, we can analyze how digital tools have transformed traditional marketing strategies. For instance, the rise of social media platforms has shifted the focus from one-way communication to interactive engagement. This change can be quantified by examining the increase in customer engagement metrics, such as likes, shares, and comments, which can be compared to traditional advertising metrics like reach and impressions. If a company previously had a reach of 100,000 through print ads and now achieves 500,000 through social media with a 10% engagement rate, the engagement would be 50,000. This illustrates a significant shift in how marketing effectiveness is measured, emphasizing the importance of technology in creating more dynamic and measurable marketing strategies.

The creative process in advertising typically involves several stages: preparation, incubation, illumination, and verification. In the preparation stage, the team gathers information and insights about the target audience, market trends, and the product itself. During incubation, ideas are allowed to develop subconsciously. Illumination is the moment when a breakthrough idea emerges, and finally, verification involves refining and testing the idea to ensure it meets the campaign objectives. Understanding this process is crucial for developing effective advertising strategies that resonate with consumers. In this scenario, the question revolves around identifying which stage of the creative process is most critical for generating innovative ideas that align with consumer needs. The correct answer is the illumination stage, as it is where the actual creative ideas are born. This stage is essential because it transforms insights and research into actionable concepts that can be developed into advertising campaigns.

To understand the importance of networking and relationship-building in the marketing media and advertising industry, consider a scenario where a marketing professional attends a major industry conference. By engaging with peers, potential clients, and industry leaders, they can establish valuable connections that may lead to future collaborations, partnerships, or job opportunities. The effectiveness of networking can be quantified by considering the number of meaningful connections made during such events. If a professional meets 20 individuals, and 5 of those connections lead to follow-up meetings, the conversion rate of networking efforts can be calculated as follows: Conversion Rate = (Number of Follow-ups / Total Connections) * 100 Conversion Rate = (5 / 20) * 100 = 25% This indicates that 25% of the connections made were significant enough to warrant further discussion. This example illustrates how effective networking can enhance career prospects and business opportunities in the marketing media and advertising sector.

To determine the most effective media buying strategy for a campaign with a budget of £50,000, we need to analyze the cost per thousand impressions (CPM) for different media options. Let’s assume the following CPM rates for three media channels: Television at £30, Digital at £15, and Print at £25. 1. Calculate the total impressions for each channel: – Television: £50,000 / £30 CPM = 1,666.67 (approximately 1,667 thousand impressions) – Digital: £50,000 / £15 CPM = 3,333.33 (approximately 3,333 thousand impressions) – Print: £50,000 / £25 CPM = 2,000 (exactly 2,000 thousand impressions) 2. Now, we compare the total impressions: – Television: 1,667 thousand impressions – Digital: 3,333 thousand impressions – Print: 2,000 thousand impressions From this analysis, Digital media provides the highest number of impressions for the budget allocated. Therefore, the most effective media buying strategy in this scenario would be to allocate the budget primarily towards Digital media.

To determine the effectiveness of a social media marketing strategy, we need to analyze the engagement metrics from a recent campaign. Let’s say the campaign generated 1,500 likes, 300 shares, and 200 comments across various platforms. The total engagement can be calculated by adding these metrics together: Total Engagement = Likes + Shares + Comments Total Engagement = 1,500 + 300 + 200 Total Engagement = 2,000 Now, to assess the engagement rate, we need to know the total number of followers across all platforms. Assume the campaign reached 10,000 followers. The engagement rate can be calculated using the formula: Engagement Rate = (Total Engagement / Total Followers) * 100 Engagement Rate = (2,000 / 10,000) * 100 Engagement Rate = 20% Thus, the engagement rate of the social media marketing strategy is 20%. This metric is crucial as it indicates how well the audience is interacting with the content. A higher engagement rate suggests that the content resonates with the audience, leading to better brand awareness and potential conversions. Understanding engagement rates helps marketers refine their strategies, focusing on content types that yield higher interactions.

To determine the total cost of a marketing campaign that incorporates social responsibility, we can use the following formula: $$ \text{Total Cost} = \text{Base Cost} + \text{Social Responsibility Cost} $$ Assuming the base cost of the campaign is $C_b = 5000$ and the social responsibility cost is $C_s = 20\%$ of the base cost, we can calculate the social responsibility cost as follows: $$ C_s = 0.20 \times C_b = 0.20 \times 5000 = 1000 $$ Now, substituting the values into the total cost formula: $$ \text{Total Cost} = C_b + C_s = 5000 + 1000 = 6000 $$ Thus, the total cost of the marketing campaign that includes social responsibility initiatives is $6000. In marketing, incorporating social responsibility can significantly impact the overall budget of a campaign. Companies often allocate a percentage of their marketing budget to initiatives that promote social good, which can enhance brand image and customer loyalty. In this scenario, the base cost of the campaign is $5000, and the additional $1000 allocated for social responsibility reflects a commitment to ethical practices. This approach not only fulfills corporate social responsibility (CSR) objectives but also aligns with consumer expectations, as modern consumers increasingly prefer brands that demonstrate social awareness. Therefore, understanding the financial implications of such initiatives is crucial for marketers aiming to balance profitability with ethical considerations.

To evaluate the effectiveness of a marketing strategy, we can use the Return on Investment (ROI) formula, which is calculated as follows: ROI = (Net Profit / Cost of Investment) x 100 In this scenario, let’s assume a company invested £50,000 in a marketing campaign. The campaign generated £80,000 in revenue. To find the net profit, we subtract the cost of the investment from the revenue: Net Profit = Revenue – Cost of Investment Net Profit = £80,000 – £50,000 Net Profit = £30,000 Now, we can calculate the ROI: ROI = (£30,000 / £50,000) x 100 ROI = 0.6 x 100 ROI = 60% This means that for every pound spent on the marketing campaign, the company earned £1.60 back, indicating a successful marketing strategy. In evaluating and adjusting marketing strategies, understanding ROI is crucial. A high ROI suggests that the marketing efforts are effective and should be continued or expanded. Conversely, a low ROI may indicate the need for adjustments in the strategy, such as targeting a different audience, changing the messaging, or reallocating the budget to more effective channels. This analysis helps marketers make informed decisions about future investments and optimize their marketing efforts for better performance.

To determine the effectiveness of a direct marketing strategy, we can analyze the response rates from different channels. Let’s assume a company conducted a direct marketing campaign using three channels: mail, telemarketing, and online marketing. The company sent out 1,000 mail pieces, made 500 telemarketing calls, and launched an online ad campaign that reached 5,000 users. The response rates were as follows: 2% for mail, 5% for telemarketing, and 1% for online marketing. Calculating the responses: – Mail: 1,000 pieces * 2% = 20 responses – Telemarketing: 500 calls * 5% = 25 responses – Online: 5,000 users * 1% = 50 responses Total responses = 20 (mail) + 25 (telemarketing) + 50 (online) = 95 responses. To find the channel with the highest response rate, we compare the response rates: – Mail: 20 responses from 1,000 = 2% – Telemarketing: 25 responses from 500 = 5% – Online: 50 responses from 5,000 = 1% The highest response rate is from telemarketing at 5%. Thus, the most effective direct marketing strategy in this scenario is telemarketing.

To determine the most effective marketing mix for a new product launch, we need to analyze the four Ps: Product, Price, Place, and Promotion. Let’s assume a company is launching a premium organic skincare line. The product must be of high quality, with unique ingredients that differentiate it from competitors. The price should reflect its premium nature, perhaps set at a 20% higher price point than similar products in the market. The place involves selecting high-end retail locations and online platforms that cater to health-conscious consumers. Finally, the promotion strategy should include influencer partnerships and targeted social media campaigns to reach the desired demographic effectively. In this scenario, the marketing mix must be cohesive, ensuring that each element supports the others. For example, a high price point must be justified by the product’s quality and the exclusivity of the retail locations. The promotion should highlight these aspects to attract the target audience. Therefore, the most effective marketing mix for this product would be one that integrates all four Ps seamlessly, ensuring they work together to create a strong brand presence and drive sales.

To determine the effectiveness of a creative campaign, we can analyze the return on investment (ROI) based on the costs and revenues generated. Suppose a marketing campaign costs £50,000 and generates £200,000 in revenue. The ROI can be calculated using the formula: ROI = (Net Profit / Cost of Investment) x 100. First, we find the net profit: Net Profit = Revenue – Cost of Investment = £200,000 – £50,000 = £150,000. Now, we can calculate the ROI: ROI = (£150,000 / £50,000) x 100 = 3 x 100 = 300%. This means that for every pound spent on the campaign, £3 was earned in profit, indicating a highly effective campaign. The explanation of ROI is crucial in understanding the impact of creative development and production in marketing. A high ROI suggests that the creative strategies employed were successful in engaging the target audience and driving sales. This understanding helps marketers make informed decisions about future campaigns, allocate budgets effectively, and refine creative approaches based on past performance. Additionally, analyzing ROI can provide insights into which elements of the campaign were most effective, allowing for continuous improvement in creative development processes.

Consumer protection laws are designed to ensure that consumers are treated fairly and that their rights are protected in the marketplace. These laws cover various aspects, including misleading advertising, product safety, and unfair business practices. In the context of marketing, it is crucial for businesses to comply with these regulations to avoid legal repercussions and maintain consumer trust. For instance, if a company falsely advertises a product’s capabilities, it could face penalties under consumer protection laws. The implications of non-compliance can lead to significant financial losses, damage to reputation, and legal action. Therefore, understanding and adhering to these laws is essential for marketers to create ethical and effective advertising strategies that respect consumer rights.

The creative process in advertising typically involves several stages, including preparation, incubation, illumination, and verification. Each stage plays a crucial role in developing effective advertising campaigns. In this scenario, we analyze a case where a marketing team is tasked with creating a campaign for a new product launch. The team has gathered insights from market research (preparation), brainstormed ideas (incubation), and is now evaluating the best concepts (illumination). The final stage, verification, involves testing the chosen concepts against target audience feedback and ensuring alignment with brand messaging. The correct answer reflects the importance of the verification stage in confirming the effectiveness of the creative ideas generated.

In content marketing, storytelling is a crucial element that enhances engagement and builds a connection with the audience. The effectiveness of storytelling can be measured through various metrics, such as audience retention, engagement rates, and conversion rates. For instance, if a brand’s storytelling campaign results in a 30% increase in audience retention and a 20% increase in engagement rates, we can analyze these figures to understand the impact of storytelling. The overall effectiveness can be calculated by averaging these two metrics: (30% + 20%) / 2 = 25%. This indicates that storytelling has a significant positive effect on content marketing strategies. Moreover, storytelling allows brands to convey their values and mission in a relatable manner, which can lead to higher customer loyalty and trust. By creating narratives that resonate with the target audience, brands can differentiate themselves in a crowded market. Therefore, understanding the nuances of storytelling in content marketing is essential for marketers aiming to create impactful campaigns.

To understand the impact of personalization on customer experience, we can analyze a scenario where a company implements a personalized marketing strategy. Let’s assume the company has 1,000 customers, and they segment them into three groups based on their purchasing behavior: high-value, medium-value, and low-value customers. By personalizing the marketing messages for each group, the company sees a 20% increase in engagement from high-value customers, a 15% increase from medium-value customers, and a 5% increase from low-value customers. Calculating the total increase in engagement: – High-value customers: 20% of 300 (assuming 300 high-value customers) = 60 – Medium-value customers: 15% of 500 (assuming 500 medium-value customers) = 75 – Low-value customers: 5% of 200 (assuming 200 low-value customers) = 10 Total increase in engagement = 60 + 75 + 10 = 145 Thus, the total increase in engagement due to personalization is 145 customers. Personalization in marketing is crucial as it tailors the customer experience to individual preferences and behaviors, leading to higher engagement and satisfaction. By segmenting customers and customizing messages, companies can foster stronger relationships, enhance loyalty, and ultimately drive sales. This approach not only improves the immediate customer experience but also builds long-term brand affinity, as customers feel valued and understood. The effectiveness of personalization is evident in the calculated increase in engagement across different customer segments, highlighting its importance in modern marketing strategies.

To determine the effectiveness of a media plan, we can use the formula for calculating the Reach and Frequency of an advertising campaign. Reach is the total number of different people or households exposed to the advertising message at least once during a specified period, while Frequency is the number of times the average person is exposed to the message. In this scenario, if a campaign reaches 1,000,000 people and the average frequency of exposure is 3, the total impressions can be calculated as follows: Total Impressions = Reach x Frequency Total Impressions = 1,000,000 x 3 Total Impressions = 3,000,000 This means that the media plan has generated a total of 3,000,000 impressions. Understanding the relationship between reach and frequency is crucial for media planning, as it helps marketers assess the potential impact of their campaigns and optimize their media spend. In summary, the effectiveness of a media plan can be evaluated through the calculation of reach and frequency, which ultimately leads to the total impressions generated. This understanding allows marketers to make informed decisions about their media strategies and adjust their plans to maximize audience engagement.

To evaluate the effectiveness of a public relations (PR) campaign, we can use the formula for Return on Investment (ROI). The formula is: ROI = (Net Profit from PR Campaign / Cost of PR Campaign) x 100 In this scenario, let’s assume the net profit generated from the PR campaign is £50,000, and the total cost of the campaign was £10,000. Calculating the ROI: Net Profit = £50,000 Cost of PR Campaign = £10,000 ROI = (£50,000 / £10,000) x 100 ROI = 5 x 100 ROI = 500% Thus, the ROI for the PR campaign is 500%. This calculation indicates that for every pound spent on the PR campaign, the company earned five pounds in return. Understanding ROI is crucial for marketers and PR professionals as it provides a clear metric to assess the financial impact of their efforts. A high ROI suggests that the campaign was effective in generating profit relative to its cost, while a low ROI may indicate the need for strategic adjustments in future campaigns. This metric not only helps in justifying the budget allocated to PR activities but also aids in comparing the effectiveness of different campaigns over time.

To determine the effectiveness of an event marketing strategy, we need to analyze the return on investment (ROI). The formula for ROI is: \[ ROI = \frac{(Net Profit)}{(Cost of Investment)} \times 100 \] In this scenario, let’s assume the total revenue generated from the event was $50,000, and the total costs associated with the event (including venue, catering, marketing, and staffing) amounted to $30,000. First, we calculate the net profit: \[ Net Profit = Total Revenue – Total Costs \] \[ Net Profit = 50,000 – 30,000 = 20,000 \] Now, we can calculate the ROI: \[ ROI = \frac{(20,000)}{(30,000)} \times 100 \] \[ ROI = 0.6667 \times 100 = 66.67\% \] Thus, the ROI for this event marketing strategy is 66.67%. This indicates that for every dollar spent, the event generated approximately $1.67 in revenue, which is a strong performance. In event planning and management, understanding ROI is crucial as it helps marketers assess the financial success of their events. A high ROI suggests that the event was effective in achieving its objectives, while a low ROI may indicate the need for adjustments in future planning. This analysis not only aids in justifying the budget spent on events but also informs strategic decisions for future marketing initiatives.

In marketing, understanding the legal and ethical implications of advertising is crucial. The Federal Trade Commission (FTC) in the United States enforces laws against deceptive advertising. A company that falsely claims its product is “the best” without evidence can face legal repercussions. Ethical marketing practices require transparency and honesty, ensuring that consumers are not misled. For instance, if a company uses testimonials that are not genuine or fails to disclose sponsorships, it risks violating both legal standards and ethical norms. The correct approach is to ensure that all marketing communications are truthful, substantiated, and not misleading. This understanding is vital for marketers to navigate the complex landscape of legal and ethical issues effectively.

To determine the effectiveness of a website’s SEO strategy, we can analyze the organic traffic growth over a specific period. Let’s assume that a website had 1,000 visitors in January and increased to 1,500 visitors by March. The growth can be calculated as follows: 1. Calculate the increase in visitors: 1,500 (March visitors) – 1,000 (January visitors) = 500 visitors increase. 2. Calculate the percentage increase: (500 increase / 1,000 January visitors) * 100 = 50% increase. This indicates that the website’s SEO efforts have resulted in a 50% increase in organic traffic over the two-month period. The effectiveness of SEO can also be evaluated through metrics such as keyword rankings, bounce rates, and conversion rates. However, in this scenario, we are focusing on the growth in organic traffic as a primary indicator of SEO success.

To measure the effectiveness of a promotional campaign, we can use the formula for Return on Investment (ROI). The formula is: ROI = (Net Profit / Cost of Promotion) x 100 Assuming a company spent $10,000 on a promotional campaign and generated $15,000 in additional sales. The net profit from the campaign can be calculated as follows: Net Profit = Additional Sales – Cost of Promotion Net Profit = $15,000 – $10,000 Net Profit = $5,000 Now, we can calculate the ROI: ROI = ($5,000 / $10,000) x 100 ROI = 0.5 x 100 ROI = 50% Thus, the effectiveness of the promotional campaign, measured by ROI, is 50%. This calculation illustrates how businesses can assess the financial impact of their promotional efforts. A positive ROI indicates that the promotional activities generated more revenue than they cost, which is a fundamental goal of marketing strategies. Understanding ROI helps marketers make informed decisions about future promotions, allocate budgets effectively, and justify marketing expenditures to stakeholders. A 50% ROI suggests that for every dollar spent on the promotion, the company earned an additional 50 cents in profit, demonstrating a successful promotional strategy.

To determine the Return on Investment (ROI) for a digital marketing campaign, we use the formula: ROI = (Net Profit / Cost of Investment) x 100. In this scenario, the net profit generated from the campaign is $15,000, and the total cost of the investment is $5,000. Calculating the ROI: Net Profit = $15,000 Cost of Investment = $5,000 ROI = ($15,000 / $5,000) x 100 ROI = 3 x 100 ROI = 300% Thus, the ROI for the digital marketing campaign is 300%. This calculation is crucial for marketers as it provides insight into the effectiveness of their campaigns. A high ROI indicates that the campaign was successful in generating profit relative to its cost, which is essential for justifying marketing expenditures. Understanding ROI helps marketers make informed decisions about future investments, optimize their strategies, and allocate resources effectively. It also allows for comparison between different campaigns or marketing channels, enabling a data-driven approach to marketing management.

To determine the optimal email open rate for a marketing campaign, we can use the formula for calculating the open rate, which is given by: $$ \text{Open Rate} = \frac{\text{Number of Opens}}{\text{Number of Emails Sent}} \times 100 $$ Suppose a marketing team sends out 1,200 emails and records 360 opens. We can substitute these values into the formula: $$ \text{Open Rate} = \frac{360}{1200} \times 100 $$ Calculating the fraction: $$ \frac{360}{1200} = 0.3 $$ Now, multiplying by 100 to convert to a percentage: $$ 0.3 \times 100 = 30\% $$ Thus, the optimal email open rate for this campaign is 30%. In email marketing, an open rate of 30% is considered a strong performance, indicating that the subject line and sender name were effective in encouraging recipients to open the email. Understanding how to calculate and interpret open rates is crucial for marketers, as it helps in assessing the effectiveness of their campaigns and making data-driven decisions for future strategies. A higher open rate generally correlates with better engagement and can lead to improved conversion rates.

In risk management for marketing strategies, it is crucial to identify potential risks and evaluate their impact on the marketing plan. For instance, if a company is launching a new product, it might face risks such as market acceptance, competition, and supply chain disruptions. To quantify these risks, a risk assessment matrix can be used, where risks are rated based on their likelihood (on a scale of 1 to 5) and their impact (on a scale of 1 to 5). Let’s assume the following ratings for a hypothetical product launch: – Market acceptance: Likelihood = 4, Impact = 5 – Competition: Likelihood = 3, Impact = 4 – Supply chain disruptions: Likelihood = 2, Impact = 3 Calculating the risk score for each: – Market acceptance risk score = 4 (likelihood) * 5 (impact) = 20 – Competition risk score = 3 * 4 = 12 – Supply chain disruptions risk score = 2 * 3 = 6 The total risk score is the sum of all individual risk scores: Total risk score = 20 + 12 + 6 = 38 This score helps prioritize risks and develop mitigation strategies accordingly.

To determine the effectiveness of a copywriting strategy, we can analyze the engagement metrics of a recent advertising campaign. Let’s assume the campaign had a total reach of 100,000 people, and the engagement rate (likes, shares, comments) was 5%. This means that 5% of the total reach engaged with the content. To calculate the number of engaged users, we multiply the total reach by the engagement rate: Engaged Users = Total Reach × Engagement Rate Engaged Users = 100,000 × 0.05 Engaged Users = 5,000 Now, if we consider that the campaign’s goal was to achieve at least 4,000 engaged users, we can conclude that the copywriting strategy was successful, as it exceeded the goal by 1,000 users. This analysis highlights the importance of setting measurable objectives in copywriting and visual communication, as it allows marketers to evaluate the effectiveness of their strategies and make informed decisions for future campaigns.

To determine the best practices for email marketing, we need to analyze the components that contribute to a successful email campaign. Key factors include personalization, segmentation, timing, and content relevance. Personalization involves tailoring emails to individual recipients based on their preferences and behaviors, which can significantly increase engagement rates. Segmentation allows marketers to divide their audience into smaller groups based on specific criteria, ensuring that the content is relevant to each segment. Timing is crucial; sending emails at optimal times can enhance open rates. Lastly, the content must be valuable and engaging to encourage recipients to take action. By integrating these elements, marketers can create effective email campaigns that resonate with their audience.

In crisis communication management, the effectiveness of a response can be evaluated through various metrics, including public perception, media coverage, and stakeholder engagement. For instance, if a company experiences a crisis that leads to a 30% drop in customer trust, a well-executed communication strategy can potentially recover 20% of that trust within a month. This means that the net recovery of trust would be calculated as follows: Initial trust drop = 30% Recovery through communication = 20% Net trust after recovery = Initial trust – Recovery = 30% – 20% = 10% Thus, the final answer regarding the net trust after a well-managed crisis communication response would be 10%. Effective crisis communication management is crucial for organizations to maintain their reputation and stakeholder trust. It involves timely and transparent communication, addressing the concerns of affected parties, and providing clear information about the steps being taken to resolve the issue. A successful strategy not only mitigates damage but can also enhance the organization’s credibility if handled correctly. The ability to recover from a crisis hinges on the organization’s preparedness, the clarity of its messaging, and its responsiveness to stakeholder feedback.

To determine the best practices for email marketing, we need to analyze the components that contribute to a successful email campaign. Key factors include personalization, segmentation, timing, and content relevance. Personalization involves tailoring emails to individual recipients based on their preferences and behaviors, which can significantly increase engagement rates. Segmentation allows marketers to divide their audience into specific groups, ensuring that the content is relevant to each segment. Timing is crucial; sending emails at optimal times can enhance open rates. Lastly, content relevance ensures that the information provided meets the needs and interests of the audience. By integrating these elements, marketers can create effective email campaigns that resonate with their audience, leading to higher conversion rates and customer loyalty.

To determine the most effective media buying strategy for a campaign with a budget of £50,000, we need to analyze the cost per thousand impressions (CPM) for different media channels. Let’s assume the following CPM rates for three channels: TV at £30, Digital at £15, and Print at £25. 1. Calculate the total impressions for each channel: – TV: £50,000 / £30 CPM = 1,666.67 (approximately 1,667 thousand impressions) – Digital: £50,000 / £15 CPM = 3,333.33 (approximately 3,333 thousand impressions) – Print: £50,000 / £25 CPM = 2,000 (exactly 2,000 thousand impressions) 2. Now, we compare the total impressions: – TV: 1,667 thousand impressions – Digital: 3,333 thousand impressions – Print: 2,000 thousand impressions From this analysis, Digital media provides the highest number of impressions for the budget allocated. Therefore, the most effective media buying strategy in this scenario would be to allocate the budget primarily towards Digital media.